About Me

A Hairdresser shares – Design Your Life By Deciding

What Matters To You…

Welcome to my blog…

I’m Helene and live on the beautiful Sunshine Coast in Queensland Australia. After 30 plus years working as a Hairdresser with many years working as a Technical Trainer for major firms like L’Oreal, Redken, and a key trainer with Sullivans Hairdressing supplies…

You can say I do have a lot of experience in this area.  

My journey as a hairdresser covered,  Small Business Development, running a profitable salon, coaching and retiring debt free at 50 with a healthy investment portfolio…

I believe gives me the credibility to train hairdressers in running a profitable business….

 Remembering Revenue is Vanity Profit is Sanity. 

Now, there is one Caveat here, I am looking at the business from a PROFIT angle….. not an artistic angle. I have so much respect for our incredible artistic industry I will leave that side up to the masters. This blog is about “Show Me The Money”

My posts are inspired by my personal journey transitioning from traditional bricks and mortar business – to sales and marketing online … I would not let anyone tell me, my use by date is up!
Chasing shiny buttons was a challenge!…. 

Fortunately, I learned very quickly that doesn’t get you anywhere.

I love Jim Rohn’s quote…

You have two choices. You can make a living or you can design a life… It’s up to you.

Key Steps – Start with investing in your own education!Hairdresser Comfort Zone

There have been many mentors influence me, however, the older I get……

I am so inspired by the new generation of young entrepreneurs I choose to surround myself with.

They are amazing. Young families, single, parents and yes oldies like me… Many using the Attraction Marketing Formula. We are at such an exciting time with so many new adventures available for so many.

And a key reason hairdressers can benefit by learning what their clients are doing.

You can design your life or you let your life fall into default and watch life pass you by. Like I did for many years hairdressing.

I love this approach…

When life put’s you in a tough situation, it is easy to say “Why Me” … What about re-framing that to “Try Me!”


When you get it right in the head space and get rid of the luggage you carry around, you then can start to be “Un – Mess-able”

Stephen Covey has a great quote:

Live out of your imagination, not your history.

Retiring from working on the floor to working online made me realise the Hairdressing Industry is in a valuable position for business growth. 

Technology has created the perfect situation for increased profit, starting with Front Desk Profit.
Hairdresser Act Now Not Later

Change Your Thinking Now


In my working life, never before has it been so easy to build multiple streams of income and learning how to increase your profit and revenue in this membership economy.


P.S: Looking for solutions to grow your business …Shoot me a message on my Facebook page and I will get back to you…

correct size helene empower




Skype:  helene.mearing